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Artist Tips How to Turn a Viral Video Into Real Fans (2026 Edition)

How to Turn a Viral Video Into Real Fans (2026 Edition)

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You’ve seen it happen (or you’ve lived it): one video pops off. Your follower count jumps. Your comments are on fire. For 48 hours, it feels like ...

“Those fridges are probably the fourth best musical group to come out of Sheffield”: Supermarket goes viral for the chilled ambient drones of its freezer section
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Turning listeners into lifelong fans
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How to find the right playlist curator for your music
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Harrison release Tape Saturator
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Neumann reintroduce the M 50 V
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“When we did this 25 years ago, it felt like we had no clue of what we were doing”: Alan Braxe and Fred Falke on the beautiful simplicity of French house classic, Intro
“When we did this 25 years ago, it felt like we had no clue of what we were doing”: Alan Braxe and Fred Falke on the beautiful simplicity of French house classic, Intro
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“You can have a great amp but if the speaker sucks it won’t sound good”: Sylosis’ Josh Middleton on the most important link in your signal chain – and how a remarkable find from Adam ‘Nolly’ Getgood helped him nail Andy Sneap’s tone
“You can have a great amp but if the speaker sucks it won’t sound good”: Sylosis’ Josh Middleton on the most important link in your signal chain – and how a remarkable find from Adam ‘Nolly’ Getgood helped him nail Andy Sneap’s tone
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“I’ve got to credit Slipknot because they referenced Morbid Angel and Cannibal Corpse in interviews. I went out and bought all those records”: How Josh Middleton crushed his inner elitist to unleash a brutal Sylosis album for his teenage self
“I’ve got to credit Slipknot because they referenced Morbid Angel and Cannibal Corpse in interviews. I went out and bought all those records”: How Josh Middleton crushed his inner elitist to unleash a brutal Sylosis album for his teenage self
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“I’ll be having fun with this for a long time to come”: UJAM’s Voxcraft delivers creative vocal manipulation without the menu-diving
“I’ll be having fun with this for a long time to come”: UJAM’s Voxcraft delivers creative vocal manipulation without the menu-diving
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“One of the greatest national anthems ever”: How Charlie Puth used jazz harmony to “pull off something pretty spectacular” at the Super Bowl – and send online music theory educators into a frenzy
“One of the greatest national anthems ever”: How Charlie Puth used jazz harmony to “pull off something pretty spectacular” at the Super Bowl – and send online music theory educators into a frenzy
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