Music Marketing for the DIY Musician: Creating and Executing a Plan of Attack on a Low Budget (Music Pro Guides)
Price: $28.35
(as of Feb 23, 2026 23:15:17 UTC – Details)
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music.
Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard!
Updates include:
New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principlesFuture forecasts and trends into music marketingNew and revised services, tools, references, and contacts that can help musicians further their careersNew marketing plan samples for bands/solo artists and freelance musicians and songwriters
Publisher : Rowman & Littlefield Publishers
Publication date : January 7, 2020
Edition : 2nd
Language : English
Print length : 456 pages
ISBN-10 : 1538133202
ISBN-13 : 978-1538133200
Item Weight : 2.35 pounds
Dimensions : 1 x 1.07 x 1 inches
Part of series : Music Pro Guides
Best Sellers Rank: #1,525,597 in Books (See Top 100 in Books) #439 in Music Business (Books) #4,367 in Marketing (Books)
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